Program
The finest training sessions in Meetings & Events are coming to Jamaica to elevate the professionalism of the industry.
The CMS (Certified Meetings Specialist) certification was created with the purpose of promoting and updating the knowledge of professionals involved in the Meetings & Events industry. It is designed to enhance their skills through a comprehensive understanding of the current dynamics of the sector, approached from a multidisciplinary, collective, and socially transformative perspective. The ultimate goal is to provide outstanding hospitality services in their destinations.
CMS is the second most-awarded certification in our industry worldwide.
This is a two-day program that concludes with a multiple-choice exam.
Dates:
September 22–23, 2025
Host Hotel:
Royalton Negril, An Autograph Collection All-Inclusive Resort, Jamaica
Schedule:
9:00 AM – 5:00 PM
Avalado por:
Auspiciado por:
Reconocido por:
By the end of this module, participants will understand the value chain within this market segment and the nature of different types of events:
- Congresses
- Conventions
- Seminars
- Incentive Travel
- Exhibitions
- Other group events such as weddings and religious gatherings
- Specialized organizations
- CVBs (Convention and Visitors Bureaus)
- Specialized agencies
- Incentive houses
- PCOs (Professional Congress Organizers)
- DMCs (Destination Management Companies)
- Production houses
- Hotels
- Convention and exhibition centers
- Other specialized service providers
- Workshop: Redefining operational processes in this segment — dedicated roundtables for hotels and for travel agents interested in becoming DMC´S
By the end of this module, participants will be able to apply and understand the administrative process involved in planning any type of event:
- Characteristics of group and convention organizers — the meeting planner
- Attendee profiling and analysis of past events
- Budgeting
- Destination selection
- Hotel or convention center selection
- Air and ground transportation
- Food and beverage services
- Site inspections
- Tools for the event professional
By the end of this module, participants will understand various aspects of modern, specialized marketing to develop their own market strategies:
- Market intelligence and hard data
- Workshop: Redefining operational processes in this segment — dedicated roundtables for hotels and for travel agents interested in becoming DMCs
- Identifying clients and their current needs
- Benchmarking
- Conducting a SWOT analysis (as a destination and as a company)
- Developing a marketing and business plan
- Specialized industry terminology
- Trade media and specialized publications
By the end of this module, participants will be able to establish clear sales and commercialization strategies for products in various markets.
- Global trends
- Industry associations
- Public relations
- Specialized trade shows
- Budget allocation and ROI
- How to generate new business
- Sales closing techniques
- Key players — buyers and sellers
- The bidding process and creating a bidding book to win congresses
Speakers
Fernando Compeán
CITE, CMM, CMP, CITP, CIS, CMS, CCM
He is the most highly certified meetings professional in the world.
With 50 years of experience in the tourism industry, he is recognized as a pioneer in Mexico’s conventions sector. In 1995, he founded ConvencioneS magazine, which he has directed ever since. He was the first Latin American to obtain the CITE (Certified Incentive Travel Executive) certification from SITE Global,and is one of only five professionals worldwide to hold all three certifications from this prestigious association specializing in incentive travel and programs.
He is also the author of Meetings and Incentives Weekly, the most widely read tourism e-newsletter in Mexico, and the founder of the print newspaper GIROS, Turismo y Convenciones.
He has authored several books, including “Convenciones a lápiz,” “El libro rojo” and “El libro verde” on Meetings Tourism, and co-authored “Organización de reuniones: congresos, convenciones, seminarios.”
He is the creator and academic designer of various industry certifications and academic programs, such as:
Diploma in Congresses and Conventions (in partnership with CESSA),
CMS (Certified Meetings Specialist),
CIS (Certified Incentive Specialist, for SITE Global),
CCM (Certified in Congress Management), and
CES (Sustainable Events Certification).
He is also the founder and creator of key industry initiatives including:
Meeting Place Mexico,
The Recognition Dinner for the Mexican Meetings Industry,
The Industry Golf Tournament,
The Industry Colloquium,
Rapidexpert.com,
MeetingsOutlet.com,
Software4meetings.com, and
Meetings & Events Institute.
Luis Pineda
CMS, CCM
Speaker and Corporate Trainer Specializing in Positive Psychology (the science of happiness), through which he helps enhance individual and team well-being and performance, as well as foster organizational happiness ecosystems.
He also serves as an external advisor to the Institute of Happiness Sciences at Tecnológico de Monterrey’s Tecmilenio University and sits on the advisory board of the Awards of Happiness organization in the United States.
Before becoming an independent consultant, he held managerial and executive positions across the private sector, public service, and academia. He served as International Sales Manager for the Cancun Convention Center, Director of Promotion for the State of Puebla’s Ministry of Tourism, and Chancellor of Universidad Magna (now Universidad Tecmilenio Cancún).
Luis holds a Bachelor’s degree in Hospitality Management from Universidad de las Américas Puebla, an MBA from ESADE Business School in Barcelona, Spain, and a Diploma in Neuroleadership from the Braidot Center & Neuroscience at Universidad de La Plata in Argentina. He also earned a Diploma in Service Experience Design from IDEO and a Master’s degree in Applied Positive Psychology from the prestigious University of Pennsylvania, USA.
Currently, he is pursuing a specialization in Food Design and Innovation at Centro University in Mexico City, with the goal of creating meaningful gastronomic experiences and helping individuals improve their relationship with food.
In addition, Luis is a certified Mezcal Culture Ambassador by CEMMEZ (Center for the Study of Maguey and Mezcal in Oaxaca), and has served as a judge at the National Competition for Mezcal and Distillate Brands, organized by the Mexican Academy of Mezcal and Maguey.
El certificado se divide en 2 módulos, brindándote las bases para aplicar criterios de sostenibilidad en la organización y celebración de eventos y reuniones, ofreciendo un valor agregado a sus eventos que generará una diferenciación en el mercado.
Este programa es de dos días y tiene un examen de opción múltiple al final.
Fechas:
01 al 02 de noviembre
08:00 – 18:00 hrs
Avalado por:
Reconocido por:
En este módulo, los participantes conocerán la importancia estratégica de la sustentabilidad dentro del sector de turismo de reuniones. Aprenderán la definición y objetivos de la sustentabilidad, su relación con el turismo, las tendencias e importancia actual de los eventos sustentables en el mundo, los organismos internacionales, leyes y políticas relacionadas con la sustentabilidad en eventos, conociendo sus impactos y beneficios económicos, ambientales y sociales.
- Definición y objetivos de la sustentabilidad y su relación con el turismo.
- Evolución, tendencias e Importancia actual de la sustentabilidad en eventos.
- Las leyes relacionadas con la sustentabilidad.
- Diferencias entre CSR y la sustentabilidad.
- ¿Qué es un evento sustentable?
- Impactos ambientales y sociales en la realización de eventos.
- ¿Qué es el greenwashing?
- Beneficios de los eventos sustentables (económico, ambiental y social).
- Políticas a implementar en un evento sustentable.
- Organismos que hacen la diferencia.
En este módulo, los participantes conocerán las bases y los procesos para planificar y poner en marcha eventos sustentables, logrando incorporar criterios de sostenibilidad en cada etapa del evento. Aprenderán los cuatro principios, metodologías nacionales e internacionales, las normas y estándares de gestión existentes en eventos sustentables, la cadena de valor, la formación del comité interno de sustentabilidad, sus diferentes etapas y lineamientos, establecimiento de metas y medición de resultados, estrategias de comunicación y producción de información enfocadas a la sustentabilidad, accesibilidad, casos de éxito y finalizaremos con un taller práctico.
- Los 4 principios: Prevenir, Reducir, Reparar/tratar, Compensar.
- Empezando con un granito - Libro Verde.
- Metodologías nacionales e internacionales.
- Normativa y estándares de gestión de eventos sustentables (ISOs, etc.).
- Involucrando la cadena de valor.
- Formando el Comité interno de sustentabilidad.
- Etapas de la organización de un evento sustentable (venta, planeación, operación, post evento).
- Lineamientos para lograr un evento sustentable (Sede, transportación, alojamiento, A&B, consumo de agua, energía, desechos sólidos, selección de proveedores, etc.).
- Establecimiento de metas y medición de resultados. Comunicando la sustentabilidad del evento (durante y al final del evento).
- Criterios de sustentabilidad en producción de información para los participantes.
- Consideraciones sociales: Género y accesibilidad.
- Casos de éxito que aplican la sustentabilidad para eventos.
- Taller práctico: Creando un evento sustentable.
Speakers
Alejandra Hernández Zita
CIS, SEPC, CMS
Especialista en Sustentabilidad para la Industria de Reuniones.
Cuenta con 20 años de experiencia en el sector turístico y de eventos, trabajando en agencias DMC en Cancún, Riviera Maya y Los Cabos, en tour operadoras y en proveeduría para eventos y cadenas hoteleras como Hilton, JW Marriott y Fiesta Americana.
Es pionera en México en la capacitación para realizar eventos sustentables, a través del curso certificado en Eventos Sustentables lanzado en 2017 para el Meetings & Events Institute.
Actualmente es directora de Evensus y consultora en el Global Destination Sustainability Movement (es la primera mujer latina en formar parte del equipo a nivel internacional), desde donde colabora con burós de convenciones y DMOs para la cocreación de estrategias de turismo y eventos, evaluando y mejorando su desempeño en sustentabilidad. Es vicepresidenta de Sustentabilidad en MPI Capítulo Caribe Mexicano (2022-2023).
Es Master en Turismo Sostenible por la Universidad de Cooperación Internacional de Costa Rica. Cuenta con la certificación Sustainable Events Professional por el Events Industry Council, es Certified Incentive Specialist por SITE y también cuenta con diplomados académicos en Educación Ambiental por la Universidad del Caribe, en Liderazgo para la Sustentabilidad por la Universidad Anáhuac Cancun y en Organización de Eventos por la Universidad La Salle Cancún.
This educational program marks the transition from art to science in the field of incentive travel. It is facilitated by Fernando Compeán, CMM, CITE, CMP, CIS, CITP, CMS, a leading figure and creator of several of the most prestigious certifications in the global Meetings & Events industry.
Participants in the Diploma in Incentive Travel will explore both core and peripheral knowledge that will enable them to deeply understand participant psychology and motivational drivers.
They will learn how to apply priming techniques to positively influence their audiences, ensuring higher levels of satisfaction and engagement.
By thinking “outside the box” and applying the outskilling methodology, graduates will become significantly more competitive, gaining the ability to plan and deliver extraordinary incentive programs—transforming them into motivational, meaningful, and unforgettable experiences.
The curriculum explores the depths of human perception, empowering participants to master sensory and emotional aspects in the production of incentive trips, using a scientific approach.
The design, planning, and execution of extraordinary experiences require a balance between current trends and enduring fundamentals—both of which are explored in depth.
The renowned WOW! effect is examined to help participants craft the ideal event mix within a smartly designed program—one that evokes elevated and lasting emotions.
No discussion of successful events is complete without addressing Gross Internal Happiness (GIH)—a key indicator that measures whether joy and happiness are fleeting or lasting. This is consciously applied and measured throughout the design of the incentive travel experience.
Since all marketing and sales efforts boil down to a few key moments of persuasion—whether with clients or executives—the program delves into the foundations of persuasive design and the power of language to achieve the highest possible success rate.
In today’s demanding industry, high standards are non-negotiable. Participants will learn how to apply the International Incentive Travel Standards, especially those related to food and beverage service.
The course also explores examples and principles of creative intelligence, a vital ingredient in the architecture of incentive travel programs.
As humans are prone to error, the program also highlights the 50 most common mistakes made in incentive travel operations, offering preventive strategies to avoid them.
At the end of the program, participants will receive:
A Diploma issued by the Meetings & Events Institute and the prestigious Universidad Intercontinental (UIC), The book “Motivational Programs and Incentive Travel” by Fernando Compeán, and The Zigidu Calc, a calculator for international incentive travel standards.
Dates:
September 25–26, 2025
Host Hotel:
Royalton Negril, An Autograph Collection All-Inclusive Resort, Jamaica
Schedule:
9:00 AM – 5:00 PM
Endorsed:
Recognized:
- Client Presentation
- Creativity
- Accommodation
- Food and Beverage
- The 50 Most Common Mistakes
- Psychology of a Successful Event (The Wow Factor Graph)
- Outskilling for Excellence
- The Groups & Conventions Manager
- The DMC (Destination Management Company)
- Understanding the Origins of Incentive Travel and the Key Questions to Ask Clients
- The Incentive Planner
- Knowing the Origins to Improve the Outcome
- The 10 Fundamental Elements of an Incentive Travel Program
Speakers
Fernando Compeán
CITE, CMM, CMP, CITP, CIS, CMS, CCM
He is the most highly certified meetings professional in the world.
With 50 years of experience in the tourism industry, he is recognized as a pioneer in Mexico’s conventions sector. In 1995, he founded ConvencioneS magazine, which he has directed ever since. He was the first Latin American to obtain the CITE (Certified Incentive Travel Executive) certification from SITE Global,and is one of only five professionals worldwide to hold all three certifications from this prestigious association specializing in incentive travel and programs.
He is also the author of Meetings and Incentives Weekly, the most widely read tourism e-newsletter in Mexico, and the founder of the print newspaper GIROS, Turismo y Convenciones.
He has authored several books, including “Convenciones a lápiz,” “El libro rojo” and “El libro verde” on Meetings Tourism, and co-authored “Organización de reuniones: congresos, convenciones, seminarios.”
He is the creator and academic designer of various industry certifications and academic programs, such as:
Diploma in Congresses and Conventions (in partnership with CESSA),
CMS (Certified Meetings Specialist),
CIS (Certified Incentive Specialist, for SITE Global),
CCM (Certified in Congress Management), and
CES (Sustainable Events Certification).
He is also the founder and creator of key industry initiatives including:
Meeting Place Mexico,
The Recognition Dinner for the Mexican Meetings Industry,
The Industry Golf Tournament,
The Industry Colloquium,
Rapidexpert.com,
MeetingsOutlet.com,
Software4meetings.com, and
Meetings & Events Institute.
